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MINISO, a Japanese fast fashion designer brand, was jointly founded by Japanese designer Miyake Junya and Chinese entrepreneur Ye Guofu in Tokyo, Japan. Miyake Junya is also the chief designer of MINISO. MINISO advocates fashionable and relaxed lifestyle and directs a superior products consumption pattern. The Miniso product range includes Consumer Goods, Creative Homeware, Beauty & Health, Jewellery & Accessories, Digital Products, Stationary & Stylist Gifts, Seasonal Products & Textile, Food & Textile, Boutique Package Decoration.