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McDonald’s adds a Classic Twist to its Menu
~Launches a limited time offer with a #DareToChoose Campaign~
Bangalore, October, 2014: The McVeggie and McChicken have built an almost cult-like following ever since McDonald’s opened in India in 1996. McDonald’s India with the launch of its new ‘Classic with a Twist’ (CWT) burgers dares the loyal fans and customers to choose from its all time favorite traditional classics or experiment with their taste buds with new exciting boldflavourthat add a zingy twist to classic favourites.This new limited time offer will see products such as McVeggie Twist & McChicken Twist available across all our restaurants from 1st October – 30th November 2014.
It’s the love affair you can’t resist. The CWT burgers are prepared with the finest of ingredients re-creating the magic of the golden era with a new remix. Your favourite crispy McVeggie and McChicken patty is now available in a with crispy fresh lettuce, crunchy onions, slices of tomato and dollops of cheese & onion saucetopped with oregano seasoning and a corn meal dusted bun- making it an irresistible delight to appeal to the palates of Indian customersonly here for a limited time, so try one now!
The launch of these new burgers during the festive season, is being communicated through a campaign called ‘Dare to Choose’ which invites the consumers to make a choice of opting to go with traditional favourites or experimenting with new mouth-watering burgers. The marketing campaign will take a 360 degree multi-channel approach and will be promoted across various platforms –TV, print, radio and outdoor medium. The TVC ‘Dare to Choose’ has been created in 5 languages – English, Kannada, Tamil, Telegu and Bengali for the consumers to break the clutter and create a desire to try. The campaign will be heavily promoted on the digital platform with activations on social media and mobile.
Commenting on the launch of these new burgers during festive season, Mr. Kedar Teny, Director – Marketing & Digital said, “As a leading burger brand, McDonald’s is known for being innovative, and our ability to amalgamate the classics with bold new flavouris just another example of this. After almost four - five months of product development process including quality assurance testing and many consumer trials, we created these outstanding productsto celebrate with our customers the unique McDonald’s Food experience.The key focus is on providing our customers with a delectable meal with good food served fast which translates into providing real ingredients, appetizing taste, offering a wide variety of wholesome modern choices at great value which are paramount to McDonald’s as a brand. With the changing trends, we want to evolve with our customers to cater to their needs while creating excitement and a desire to savor new exciting products that are of the highest quality and grade.”
These new ‘Classic with a Twist’ burgers are available for two months across all our restaurants in India. The price of McVeggie Twist burger is Rs. 81. The price of a medium McVeggie Twist value meal (which consists of medium fries and coke) is Rs. 140. The price of McChicken Twist burger is Rs. 93 and a medium value meal is Rs. 150.All the prices are inclusive of taxes in West & South India.
About the company:
Hardcastle Restaurants Pvt. Ltd. (HRPL) is a subsidiary of BSE listed Westlife Development Limited (BSE: 505533), which focuses on putting up and operating Quick Service Restaurants (QSR) in India. HRPL is a McDonald’s franchisee with rights to own and operate McDonald’s restaurants in India’s west and south markets. HRPL has been a franchisee in this part of India since its inception in 1996.
HRPL serves approximately 175 million customers, annually, at its 189 (as of June 30, 2014) McDonald’s restaurants in 20 cities across the states of Andhra Pradesh, Gujarat, Karnataka, Maharashtra, Tamil Nadu, Kerala and parts of Madhya Pradesh, and provides direct employment to over 7,500 employees.
McDonald’s operates through various formats and brand extensions including standalone restaurants, drive-thru’s, 24/7, McDelivery, Web and Mobile ordering, Breakfasts and dessert Kiosks. The menu features Burgers, Finger Foods, Wraps, Hot and Cold Beverages besides a wide range of desserts. Several of the McDonald’s Restaurant feature in-house McCafé.
The pillars of the McDonald's system – Quality, Service, Cleanliness and Value – are evident at each of the restaurants where HRPL operates. More details are available on the website: www.mcdonaldsindia.com