AM:PM by Ankur & Priyanka Modi

Ankur and Priyanka Modi, a truly dynamic team have propelled their label AM:PM into a serious fashion force.

Since the inception, this creative couple has worked together in an effortless tandem, complimenting each other’s skills and areas of expertise.

Increasingly known for their eloquent designs which represent impeccable style and uber femininity, they are self-confessed worshippers of quality.

Pure fabrics, fresh colours and chic silhouettes brewed with subtle prints, surprising embellishments and passionate attention to detail, make their designs supremely wardrobe-worthy.

They are keenly focused on wearability, comfort and style. Fabrics are elegantly tailored using pure and woven materials. They also use handicraft (old methods of printing and embroidery stitches), yet making their garments extremely contemporary and understated.

Their style speaks of soft grace, confident subtlety & inherited class.
Expanding rapidly in the domestic market AM:PM is fast becoming a staple in the closets of the discerning.

AM:PM has slowly but surely been building its brand, in New Delhi, the company’s head-quarters, and 15 other major cities in India, retailing out of 35 stores across. They recently opened their doors at the prestigious DLF Emporio, New Delhi and have standalone stores at The Crescent at Qutab, New Delhi and D-7, Mumbai.

Internationally they are now supplying to the US, UK, Russia, Canada, Italy, Netherland & the Middle East.

As a marked show of it’s appeal, celebrated Indian actresses like Madhuri Dixit, Kareena Kapoor, Sonam Kapoor, Dia Mirza, Shilpa Shetty, Sridevi, Kalki Koechlin et al have taken to the brand as customers, loyalists or enthusiasts.

To underline this fact, AM:PM also won an Elle Style Award for the year 2011.