Simba Toys

Simba is a pan-India chain of International Toy Stores. Stores open in Bengaluru, Mumbai, Noida and Ghaziabad.

Company Overview
In 1982 Fritz Sieber founded the firm of Simba Toys with his son Michael and 5 members of staff. Thanks to well- thought out corporate integration, the SIMBA DICKIE GROUP today combines several successful, independent companies, which all cover different toy segments. The Simba Dickie Group is based out of Germany.

Exelixi is a young company promoted by entrepreneurs with IIT-IIM background, and supported by a team with significant retail experience across multiple geographies. Company website: www.exelixi.in

Description
Exelixi Management Company and Simba Toys India have come together to roll out The Simba Store across the country. As a part of this exclusive partnership Exelixi will launch the Simba Store in India with a network of 50 stores. This will be a franchisee driven store network with each franchisee receiving world-class support from Exelixi and Simba.

General Information
Germany based Simba Toys which had entered India in 2009 is India’s fastest growing retail brand portfolio in the toys and games domain. It has a range of over 80 brands and 3000+ SKUs available in the Indian market. Simba also holds licenses for some of the leading entertainment properties including Cars2, Steffi Love and Squap in addition to being a regional leader in back to school products like Dora (Nickelodeon), The Amazing Spider-Man and Avengers, the upcoming Marvel movie, Mr Men & Little Miss and Steffi Love. All these products are designed and produced by Simba Toys.

Products : Steffi Love, Simba, Majorette, Nicotoy, Eichhorn, Smoby, Dickie, Carson, Noris, Schuco and a lot more.