The Phoenix Mills Ltd. bags 5 awards at Asia's Shopping Centre & Mall Awards

The Phoenix Mills Ltd. emerges victorious yet again

Mumbai, 19 February 2014: Continuing its tradition of excellence, The Phoenix Mills Ltd. bagged 5 coveted awards at the recently concluded Asia Shopping Centre and Mall Awards held at on the 13th of February 2014 at Taj Lands’ End, Mumbai. Amidst tough competition from several leading retail players from across the country, High Street Phoenix, Lower Parel was adjudged the “Most Admired Shopping Centre of the Year – Socially Responsible”, Phoenix MarketCity, Pune was deemed to be the “Shopping Centre of the Year” and Phoenix MarketCity, Kurla received the award for the “Best Thematic Decoration”. Phoenix MarketCity, Chennai won the award for the “Most Admired Shopping Centre of the Year” with the title of the “Most Admired Marketing Campaign of the Year” going to Phoenix MarketCity, Bangalore.

High Street Phoenix has always strived to give back and help the society which has brought it to the very top today. The brand has played a pivotal role in raising awareness about a plethora of social causes starting from World Aids Day, International Day of the Girl Child, World No Tobacco Day, International Diabetes Day and to World Cancer Day amongst several others. Such immensely successful activities undertaken by High Street Phoenix on a regular basis have gone a long way in securing their rightful claim to the “Most Admired Shopping Centre of the Year – Socially Responsible” title.

Additionally, due importance is always given to conserving the various resources utilized by the properties under the umbrella of The Phoenix Mills Ltd. From rain water harvesting to a sewage treatment plant present on-site for re-use of the resources in gardening and washrooms to the introduction of motion sensors to prevent water wastage, The Phoenix Mills Ltd. understands the impact of their actions on the environment and tries to minimize the effects as much as possible.

And these initiatives were formally recognized when High Street Phoenix, Lower Parel won the Most Admired Shopping Centre of the Year – Socially Responsible.

The Phoenix Mills Ltd. has been credited with changing the face of Lower Parel in Mumbai through the establishment of High Street Phoenix and the company is endeavoring to repeat this success at Kurla through their newly opened Phoenix Marketcity there. The recently opened Phoenix Marketcity, Bangalore and Phoenix Marketcity, Chennai are fast becoming retail giants in their own regions through strategic planning and innovative consumer-engagement initiatives.

The Phoenix Mills Ltd. has an array of the leading fashion, décor, lifestyle, technology, beauty and wellness brands from India and across the world present within their various destination centres located across the country in addition to the several top-notch food and beverage establishments that vie for both space and eye-balls amongst the brand’s target audience. And the 5 awards amassed this year for all their establishments stand testimony of The Phoenix Mills Ltd.’s near-flawless journey to the top.