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Shoppers Stop launches Desigual Shop-in-Shop in India!
~ Desigual enters India with its first-of-a-kind Shop-in-Shop at the Shoppers Stop store in Juhu~
Mumbai, April 23, 2015: Shoppers Stop partners with popular Spanish brand Desigual to launch a first-of-its-kind Desigual shop-in-shop in India. The maiden Desigual shop-in-shop is located at the Shoppers Stop store in Juhu. Anna Carbonell – Desigual Brand Head, Asia Pacific region and Mr. Salil Nair, Customer Care Associate & CEO, Shoppers Stop Ltd. were present for the launch event. The Desigual collection was unveiled in a dazzling fashion show with stunning models including Candice Pinto amongst others who showcased the signature flamboyant Desigual designs. To mark the celebration of Desigual’s first shop-in-shop format in the country, a talented troupe of dancers put up an electrifying performance of the Spanish dance form Flamenco and Indian classical dance.
Established in 1984 by Thomas Meyer, Spanish brand Desigual is a popular casual clothing brand characterized by its patchwork designs, intense prints, innovative graffiti art and flamboyant splashes of color. Desigual offers men’s, women’s and children’s clothing, accessories and shoes. The brand is present in over 100 countries worldwide across 400 stores, 2,500 corners in department stores and 11,000 multibrand stores.
Commenting on the occasion, Ms. Anna Carbonell, Brand Head - Asia Pacific region, Desigual, said, “We are happy to launch the first Desigual shop-in-shop in India in partnership with India’s leading fashion retailer – Shoppers Stop. Desigual offers a bold and beautiful fashion statement with its unique designs and bright hues that are sure to be popular with the Indian fashion palette. We are accelerating expansion in Europe and emerging markets, and India is a key growth market in our journey. Having forged a partnership with one of India’s leading department stores, we are positive that our India journey will be one of growth and success.”
Speaking on the launch, Mr. Salil Nair, Customer Care Associate & Chief Executive Officer, Shoppers Stop Ltd. said, “We believe in offering our customers a world-class shopping experience and an unparalleled assortment of fashionable brands. Our partnership with Spanish brand Desigual is a wonderful addition to our existing portfolio of international brands. With Desigual, our customers now have an added choice in the fashionable bridge-to-luxury brands segment. We are well poised for a successful journey with Desigual.”
Desigual offers Women’s clothing, as well as accessories at the exclusive shop-in-shop at Shoppers Stop in Juhu.
Shoppers Stop pioneered modern retail in India and is the highest benchmark of modern retailing standards in the country. The chain of large-format department stores is spread across seventy one (71) stores in thirty-four (34) cities.
Desigual is characterised by its different, optimistic and colourful designs. The company began operating in 1984. La Vida es Chula (Life is Cool) is Desigual's slogan and way of looking at fashion and life. It’s an enthusiastic, positive and optimistic message that truly nails its colours to the mast. The fashion brand has eight product categories: WOMAN, MAN, KIDS, ACCESSORIES, SHOES, LIVING, SPORT and BEAUTY and 17 distribution channels. It operates in 109 countries and has 526 of its own stores, 8,000 multi-brand stores and 2,800 corner concessions in department stores.
About Shoppers Stop:
Shoppers Stop is a leader in the Indian Retail Sector and one of the pioneers in setting up large format department stores chain in India. Shoppers Stop has a national presence across 71 stores (including 5 airport stores) in 34 cities viz. Ahmedabad (2 stores), Aurangabad, Agra, Amritsar, Bengaluru (8 stores), Bhopal, Chennai (3 stores), Coimbatore, Chandigarh, Delhi (5 stores), Durgapur, Gurgaon (2 stores), Ghaziabad (2 stores), Hyderabad (5 stores), Indore, Jaipur (3 stores), Jalandhar, Kalyan, Kolkata (4 stores), Latur, Lucknow, Ludhiana, Mumbai (8 stores), Mangalore, Mysore, Noida, Pune (5 stores), Raipur (2 stores), Siliguri, Surat, Thane, Vijayawada, Vizag and Vadodara.
Shoppers Stop is the only Indian member of IGDS (Intercontinental Group of Departmental stores) along with 29 other experienced retailers from all over the world. Mr. B.S. Nagesh, Customer Care Associate & Vice Chairman, Shoppers Stop Ltd, has been recognised as an iconic retailer and was inducted into the World Retail Hall of Fame 2008. Mr.Nagesh is the only Indian retailer to take a significant place alongside more than 100 stalwarts of the global retail industry, which includes veterans like Sam Walton of Wal-Mart, Giorgio Armani, Jack Cohen of Tesco, Simon Marks and Israel Sieff of Marks & Spencer; Ingvar Kamprad of Ikea, amongst others. CMAI felicitated the ‘Golden Scale Trophy’ to Mr.Nagesh in honour of this achievement.
Mr.Govind Shrikhande, Customer Care Associate & Managing Director, Shoppers Stop Ltd. received prestigious honours of the ‘Retail Professional of the Year’ by CMAI in 2009 & ‘Most Admired Fashion Retail Professional’ at the Images Fashion Awards 2010.
Star Retailer Awards consecutively for four years (2008, 2009, 2010& 2011) named Shoppers Stop the ‘Department Store of the Year ‘.Shoppers Stop also received the ‘Prestigious Loyalty’ award for Customer & Brand loyalty in the ‘Retail Sector’ consecutively for four years (2010, 2011, 2012& 2013) at the prestigious Loyalty Summit. Images Beauty & Wellness Awards 2012 awarded Shoppers Stop with the ‘Most Admired Beauty Products Retailer of the Year’ award.ET Retail Awards, backed by the Economic Times and Retail Association of India (RAI), awarded Shoppers Stop with the ‘Marketing Idea of The Year’ award for the Zoozoo merchandise tie-up with Vodafone-Essar in 2010. ET Retail awards awarded the company the ‘Most Trusted Retailer of the Year’ award in 2013& 2014 as well as the ‘Customer Loyalty initiative of the Year’ award in 2014. Shoppers Stop has also been conferred by Fortune India magazine, for two consecutive years (2011 & 2012) with the title of No. 1 Social Networth Company for its Facebook page.